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Ovation Viper 'The Hotter the Better' Single Page Advertisement

1978 US

This is a single-page print advertisement for the Ovation Viper solid body electric guitar, marketed under the slogan 'The hotter the better.' The ad emphasizes the guitar's factory-installed hot single coil pickups, featuring six alnico magnets and 30% more windings than standard pickups, along with a patented split casing for noise reduction. Additional features highlighted include a rock maple neck, 25.5-inch scale length, and six individually adjustable solid brass saddles. The ad is published by Ovation Instruments Inc., a Kaman Company, based in Bloomfield, Connecticut.

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