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Ovation Matrix Guitar Advertisement – Advanced Technology Applied to the Guitar

1970s US

This is a print advertisement for the Ovation Matrix guitar, marketed under the tagline 'Advanced technology applied to the guitar.' The ad highlights the Matrix as a major innovation featuring die-cast aluminum fretboard components, I-beam neckbrace, and a one-piece compression-molded Lyramold roundback body. Published by Ovation Instruments Inc. of New Hartford, CT, it includes a mail-in coupon to request a free Matrix catalog.

Guitar Models

1132-1 · Matrix Model #1132-1 Deep Bowl Sunburst 1132-4 · Matrix 1132-4 1137-1 · Matrix 1137-1 1137-4 · Matrix 1137-4 1138-1 · Matrix 1138-1 1138-4 · Matrix 1138-4 1142-1 · Matrix Model #1142-1 Shallow Bowl Sunburst 1142-4 · Matrix 1632-4 · Electric Matrix 1642-4 · Electric Matrix

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