Ovation Keeps On Truckin' - Breadwinner & I.C. One Hundred Advertisement

This is a single-page Ovation Instruments Inc. print advertisement featuring animated, anthropomorphized cartoon versions of their instruments 'truckin' in a style reminiscent of early 1970s underground comix art. The ad promotes the Breadwinner solid body electric guitar (Ovation's first), the I.C. One Hundred six-channel P.A. system, and their acoustic and acoustic-electric roundback guitars. A mail-in coupon for a free catalog is included, along with an offer to send 25 cents for a 'Truckin' Poster,' placing this firmly in the early 1970s counterculture marketing era.