Premier Guitar Magazine feat. Breadwinner - Column by Jol Dantzig

This is a two-page spread from the May 2017 issue of Premier Guitar magazine, featuring the 'Esoterica Electrica' column titled 'SX4U' written by Jol Dantzig, co-founder of Hamer Guitars. The article discusses the philosophy and challenges of naming guitars and guitar models, referencing the Ovation Breadwinner (nicknamed the 'Flying Porkchop') as an example of a poorly named instrument that was discontinued in 1979. The magazine cover features a DIY theme focused on setting up Fender Jazzmaster and Jaguar guitars.