2021 Ovation and Adamas Guitars GEWA Catalog
Year: 2021
Ovation Guitars 'Go Against the Grain' Advertising Campaign
2010
US
This three-page Ovation Guitars promotional document highlights the brand's distinctive Roundback body design as a differentiator from conventional flat-back acoustic guitars. The campaign uses the taglines 'Go Against the Grain' and 'Turning Our Back on Convention, Since 1966' to emphasize Ovation's unique approach to guitar construction. The featured model is the Standard Elite Model 2778 AX, and the ads direct consumers to OvationGuitars.com.
Guitar Model
Related Content by Guitar Model
Standard Elite 2778AX
(2778AX)
Standard Elite Series
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